Change for the People
General Turnout
Voter turnout was down 7 million in 2024.
Women shifted 2 points towards Trump with 45% support in 2024.
First time voters went for Trump 54% to 45% in 2024. Biden won this group 65% to 32% in 2020.
Voters without a college degree shifted towards Trump by 6 points.
Trump saw a 9 point increase with independents.
Black Turnout
Black voters shifted 8% to 13% towards Trump.
Black men under the age of 45 doubled their support (30%) for Trump.
The number of black voters who viewed Trump as a strong leader doubled from 2020.
Trump gained support with black voters in every swing state besides Nevada.
Only half of black voters said Vice President Kamala Harris' policies would improve the lives of black people.
Hispanic Turnout
Trump was able to increase his support in the Hispanic community to 45%.
Trump saw a 13 point increase and was able to beat the previous record of Hispanic support by George W. Bush (44%).
The Democratic Party lost Hispanic support in every swing state. Around 46% of Hispanic voters said the economy was in worse shape than it was 4 years ago.
Under the Biden/Harris administration, Hispanic voters made gains in home ownership, Labor participation and healthcare coverage. They also saw unemployment go down.
Young Voter Turnout
Young voters ages 18-29 shifted to Trump by 10 points in 2024.
Youth voting was down 10 points from 2020. Only 42% of voters ages 18-29 voted in 2024.
The biggest reason why young voters didn't show up in the last election was not liking either candidate.
Around 20% of young voters listed voting not important to them.
Generation Z voters made up 14% of the electorate.
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