
Over 7 million people who voted in 2020 did not vote 2024.
We work to engage voters who feel left out of the process and don't have a voice.
The 2028 presidential election will be determined by voter participation with the most underrepresented communities across the country.
Change for the people works to engage, inspire and empower these marginalized groups to become politically active.
Youth voting was down 10% from 2020. Only 42% of voters ages 18-29 cast a ballot in the 2024 presidential election.
There is a growing number of youth voters who identify as LGBTQ+, including 27% of Gen Z and 15.6% of millennials.

Improve voter engagement with underrepresented groups
Change for the People engages marginalized residents who feel left behind to become politically active. We don't just show up and ask for votes. We listen to what they have to say and amplify their voices.
Change for the People improves voter engagement skills with oppressed groups through a variety of methods. We conduct professional trainings, seminars and workshops in the most underserved communities.
The biggest decline in voter participation in all six swing states was in low income Hispanic and black communities.
Latino voter turnout (50.6%) was down 3.1% in 2024. Turnout dropped 11% in the most Hispanic precincts in the six swing states.

Promote voter participation with disadvantaged groups by inspiring citizens and increasing awareness of voting issues
Change for the People inspires marganalized groups who are not motivated to vote. We energize vulnerable citizens by showing the power that voter participation has on their communities.
Change for the People energizes underserved voters to get politically active. We get oppressed residents interested in voting by breaking down the issues that directly impact their lives.
Black voter turnout (59.6%) was down 3% in 2024.Turnout was down 6.1% in the swing states in 476 precincts with a 85% black population.
Overall, the Black–white turnout gap was -11 percentage points in the 2024 presidential elections, a level similar to the 1980s and mid-1990s.

Empowering disenfranchised communities to work together
We empower disenfranchised communities to work together by fostering long-term relationships. We build real trust with unrepresented residents by doing the work in between elections and showing up when it matters.
Change for the People empowers disadvantaged residents to build lasting coalitions that represent all people. We get underserved groups to work together and form power that will strengthen their communities.
Only 48% of voters with an income below $25,000 cast a ballot in the 2024 presidential election.
Around 76% of residents with an income of $150,000 made it to the ballot box.

Boosting voter education with underserved groups
Change for the People boosts voter education with under resourced communities. We have a panel of policy experts on every issue. Our team simplifies policies, laws and the political party platforms.
We empower disenfranchised voters with knowledge of the actual issues. We dissolve disinformation by providing facts. We break through the propaganda by talking about the real policies.

