Over 7 million people who voted in 2020 did not vote 2024.
We work to engage voters who feel left out of the process and don't have a voice.
The 2028 presidential election will be determined by voter participation with the most underrepresented groups across the country.
Change for the people works to organize, educate and empower these marginalized groups to become more politically active.
Only 48% of voters with an income below $25,000 cast a ballot in the 2024 presidential election. Low income residents make up 14% of the voting electorate.
Around 76% of residents with an income of $150,000 made it to the ballot box.
Improve voter engagement with underrepresented groups
Change for the People improves voter engagement with oppressed groups through long-term community investment. We build real trust with marginalized residents by doing the work in between elections and showing up when it matters.
Change for the People engages marginalized residents who feel left behind to become politically active. We uplift underserved residents to get involved and fight for lasting change.
The biggest decline in voter participation in all six swing states was in low income Hispanic and black communities.
Latino voter turnout (50.6%) was down 3.1% in 2024. Turnout dropped 11% in the most Hispanic precincts in the six swing states.
Inspire underserved groups to become more politically active
Change for the People inspires marginalized groups who are not motivated to vote. We energize vulnerable citizens by listening to their issues and amplifying their voices.
Change for the People energizes underserved voters to get politically active. We get oppressed residents interested in voting with trainings, seminars and workshops that highlight the real life benefits of voter participation.
Black voter turnout (59.6%) was down 3% in 2024. Turnout was down 6.1% in the swing states in 476 precincts with a 85% black population.
Overall, the Black–white turnout gap was -11 percentage points in the 2024 presidential elections, a level similar to the 1980s and mid-1990s.
Empowering disenfranchised communities to work together
We empower disenfranchised communities to work together and form power that will strengthen their communities. We build long-term relationships in the most disadvantaged communities.
Change for the People uplifts disadvantaged residents to create lasting coalitions that can reach a wide range of voters.
By 2030, LGBTQ+ Americans are projected to make up about one-in-seven (14.3%) of the voting electorate.
There is a growing number of youth voters who identify as LGBTQ+, including 27% of Gen Z and 15.6% of millennials.
Boosting voter education with underserved groups
Change for the People boosts voter education with under resourced communities. We have a panel of policy experts on every issue. Our team simplifies policies, laws and the political party platforms.
We reduce voter apathy among vulnerable groups with effective messaging. We dissolve disinformation by providing facts.