Over 7 million people who voted in 2020 did not vote 2024.
We work to engage voters who feel left out of the process and don't have a voice.
Voting Issues
Youth voting was down 10% from 2020. Only 42% of voters ages 18-29 cast a ballot in the 2024 presidential election.
Lack of effective and clear messaging
•“The truth of the matter is, is that the Republican Party — they do a better job than the Democrats in telling their story.”
•Michael Eaddy, pastor of the People's Church of the Harvest in Chicago
The biggest decline in voter participation in all six swing states was in low income Hispanic and black communities. Turnout dropped 11% in the most Hispanic precincts in the six swing states. Turnout was down 6.1% in the swing states in 476 precincts with a 85% black population
Failing to connect with residents
•“As a party as a whole, they didn’t speak to us everyday people — and the things that bothered us or the things that we saw and faced every day,”
Sabine Hernandez - Texas resident
•You can’t put the Latino vote in one box,” Salas says. From Phoenix to Miami to the Rio Grande Valley, differences and nuanced communication should be reflected in campaign materials, she says. “Just because things are translated in Spanish doesn’t mean they will be culturally accepted.”
Latino voter turnout was down 3.1% from 53.7% to 50.6%. Black voter turnout was down 3% from 62.6% to 59.6%.
Creating diverse and inclusive coaltions
•Laytza Hernandez, 18, said that she voted for Harris but that many of her Mexican relatives voted for Trump because of his clearer message about the economy.
•"They just felt like he was speaking more to their concerns,” said Hernandez, a student at Arizona State University.
•“The real story is that the Democrats left votes on the table with a lack of clear messaging, or any messaging,”
says Sylvia Gonzalez-Gorman, a political science professor at the University of Texas Rio Grande Valley.
Voters who didn’t like either candidate went for trump 55% to 32%.
Not investing into long term community relationships
•When you don’t allow for deep investment into your communities, with enough time—I’m not talking two months, I’m not talking an election cycle, I’m talking long-term investment—when you don’t do that for areas like us, full of marginalized people, there’s no reason for us to trust them,”
says Salas, a McAllen native. “And I’m not speaking as a political person, I’m speaking as a community member.”
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