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Change for the People 

The biggest decline in voter participation in all six swing states was in low income Hispanic and black communities. Turnout was down 6.1% in the swing states in 476 precincts with a 85% black population.

Black voter turnout was down 3% from 62.6% to 59.6%.

Lack of effective engagement

•“Black voters feel the Democratic Party only cares about us during elections,”

 

says Darneisha Airheart, an activist who focuses on African American history. 

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Lack of effective engagement

•“The Democratic party has to start listening to black voters. Not just telling us what to think or who to vote for,”

 

Herb McGill - President McGill Community Center

Turnout dropped 11% in the most Hispanic precincts in the six swing states.

Latino voter turnout was down 3.1% from 53.7% to 50.6%.

Lack of effective messaging

•Charity Torres, 31, said that she voted for Harris but that many of her Mexican relatives voted for Trump because of his clearer message about the economy. 

"We had no idea what the Democrats stood for"

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Failing to reach voters 

•“The Latino community in my city never heard from the Democratic Party."

Sabine Perez, Buford, GA

Youth voting was down 10% from 2020. Only 42% of voters ages 18-29 cast a ballot in the 2024 presidential election. 

Lack of voter education

The spread of misinformation and the lack of critical education played a huge role in shaping young people's decision.

Sarah Ramirez, 28, Language translator   Phoenix, AZ 

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